{"title":"Launch Sale — 45% Off Hero Picks","description":"\u003cp\u003eOur launch celebration. Ten curated hero picks at \u003cstrong\u003e45% off\u003c\/strong\u003e — while stock lasts.\u003c\/p\u003e\u003cp\u003eSkincare, makeup, hair care. Clean formulas. Free US shipping over $50.\u003c\/p\u003e\u003cp\u003eUse code \u003cstrong\u003eLAUNCH45\u003c\/strong\u003e at checkout.\u003c\/p\u003e","products":[{"product_id":"waterproof-lip-liner-long-lasting","title":"Waterproof Lip Liner — Long-Lasting Sculpting Pencil","description":"\u003cp\u003e\u003cstrong\u003eA precision lip pencil that stays put — no smudging, no bleeding, no touch-ups.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDefines and sculpts lips with a creamy, buildable line\u003c\/li\u003e\n\u003cli\u003eWaterproof and transfer-resistant — lasts through coffee, meals, and long days\u003c\/li\u003e\n\u003cli\u003eFills in gaps for fuller-looking lips, or use it under lipstick to prevent feathering\u003c\/li\u003e\n\u003cli\u003eGlides smoothly without tugging, thanks to a soft-wax core\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eStart at the Cupid's bow and outline the natural lip shape with light strokes\u003c\/li\u003e\n\u003cli\u003eExtend slightly outside the lip line for a fuller effect (optional)\u003c\/li\u003e\n\u003cli\u003eFill in the entire lip as a base to help lipstick last all day\u003c\/li\u003e\n\u003cli\u003eBlend with a lip brush for a soft ombré look\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAnyone who wants defined, plump-looking lips that hold up all day. Perfect under matte lipsticks, glosses, or worn alone for a natural stain.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Paraben-free\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52496705093852,"sku":"AMS-MKP-009","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_01_front.png?v=1789563724"},{"product_id":"salmon-retinol-lifting-eye-cream","title":"PDRN Retinal Lifting Eye Cream — Firming \u0026 Depuffing","description":"\u003cp\u003e\u003cstrong\u003eA concentrated eye cream powered by PDRN and encapsulated retinal to visibly firm, smooth, and brighten the delicate eye area.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces the look of fine lines, crow's feet, and crepiness around the eyes\u003c\/li\u003e\n\u003cli\u003eFirms and lifts sagging eyelids for a more awake, youthful appearance\u003c\/li\u003e\n\u003cli\u003eDepuffs and brightens dark circles with visible results in 2–4 weeks\u003c\/li\u003e\n\u003cli\u003eEncapsulated retinal (a next-gen retinoid) delivers results with less irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a rice-grain amount to clean skin, morning and night\u003c\/li\u003e\n\u003cli\u003eGently pat around the entire eye area with your ring finger — never rub\u003c\/li\u003e\n\u003cli\u003eFollow with moisturizer to lock in hydration\u003c\/li\u003e\n\u003cli\u003eUse SPF 30+ daily (retinal makes skin sun-sensitive)\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAll skin types 25+ concerned with early aging, puffiness, or dark circles. Start every other night if you're new to retinoids.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Fragrance-free · Ophthalmologist-considered formula\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497660674268,"sku":"AMS-SKN-015","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_22_front.png?v=1789565087"},{"product_id":"13pcs-makeup-brush-set-make-up-concealer-brush-blush-powder-brush-eye-shadow-hig","title":"13-Piece Professional Makeup Brush Set — Face \u0026 Eye Kit","description":"\u003cp\u003e\u003cstrong\u003eA complete 13-piece brush set for flawless face and eye application — soft synthetic bristles, wooden handles, and travel-ready.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFoundation brush, powder brush, blush brush, contour brush\u003c\/li\u003e\n\u003cli\u003eConcealer brush, highlighter fan brush\u003c\/li\u003e\n\u003cli\u003eEyeshadow brushes (crease, blender, flat, precision)\u003c\/li\u003e\n\u003cli\u003eEyeliner brush, brow brush, lip brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft synthetic bristles pick up product evenly and blend flawlessly\u003c\/li\u003e\n\u003cli\u003eWooden handles for a professional feel and controlled grip\u003c\/li\u003e\n\u003cli\u003eWorks for liquid, cream, and powder products\u003c\/li\u003e\n\u003cli\u003eCruelty-free (no animal hair)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use \u0026amp; care\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eMatch brush shape to your product — dense brushes for coverage, fluffy brushes for blending\u003c\/li\u003e\n\u003cli\u003eWash weekly with gentle soap or brush cleanser\u003c\/li\u003e\n\u003cli\u003eReshape while damp and lay flat to dry (never dry upright)\u003c\/li\u003e\n\u003cli\u003eStore in the included case to protect bristles\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eEveryday makeup, beginners building a kit, or pros wanting a travel set. Vegan and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Vegan · Includes storage case\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497660805340,"sku":"AMS-MKP-001","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_23_front.png?v=1789565108"},{"product_id":"jade-scraping-tablets-jade-scraping-massager","title":"Jade Face Scraping Massager — Gua Sha Sculpting Tool","description":"\u003cp\u003e\u003cstrong\u003eA traditional jade gua sha tool that lifts, sculpts, and depuffs — the 5-minute face massage that replaces your Botox appointment.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSculpts and defines cheekbones, jawline, and neck\u003c\/li\u003e\n\u003cli\u003eReduces morning puffiness and under-eye bags\u003c\/li\u003e\n\u003cli\u003eImproves circulation for a natural, healthy glow\u003c\/li\u003e\n\u003cli\u003eRelieves facial tension from clenching or screen time\u003c\/li\u003e\n\u003cli\u003eHelps skincare products absorb deeper\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a facial oil or serum first — the tool needs slip to glide safely\u003c\/li\u003e\n\u003cli\u003eHold the stone flat against skin at a 15° angle\u003c\/li\u003e\n\u003cli\u003eSweep upward and outward: neck → jaw → cheek → forehead\u003c\/li\u003e\n\u003cli\u003eRepeat each stroke 3–5 times per side, gentle pressure only\u003c\/li\u003e\n\u003cli\u003eUse 3–5× per week in the morning to depuff, or at night to relax\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eWash with soap and water after each use. Pat dry. Store away from direct heat.\u003c\/p\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAnyone looking to reduce puffiness, sculpt features, or add a mindful ritual to their skincare. Avoid over active breakouts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e100% natural jade stone · Cruelty-free · Traditional Chinese medicine tool\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497662705884,"sku":"AMS-DEV-004","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_24_front.png?v=1789565115"},{"product_id":"24k-gold-collagen-protein-lifting","title":"24K Gold Collagen Lifting Serum — Anti-Aging Firming Treatment","description":"\u003cp\u003e\u003cstrong\u003eA luxurious face serum infused with 24K gold flakes and hydrolyzed collagen for visibly firmer, plumper, and more radiant skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRestores elasticity and firmness for a lifted, sculpted appearance\u003c\/li\u003e\n\u003cli\u003ePlumps fine lines with deep hydration from hydrolyzed collagen\u003c\/li\u003e\n\u003cli\u003eBrightens dull skin and improves overall tone\u003c\/li\u003e\n\u003cli\u003e24K gold particles support micro-circulation for a natural glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter cleansing, apply 2–3 drops onto face and neck\u003c\/li\u003e\n\u003cli\u003eGently press and pat into skin — don't rub\u003c\/li\u003e\n\u003cli\u003eFollow with your moisturizer\u003c\/li\u003e\n\u003cli\u003eUse morning and night; add SPF in the AM\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eMature or dehydrated skin looking for a boost of firmness and glow. Safe for sensitive skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · No parabens · No sulfates\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497662836956,"sku":"AMS-SKN-003","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_26_front.png?v=1789565128"},{"product_id":"gold-foil-snail-tear-off-mask-hydrating","title":"Gold Foil Snail Peel-Off Mask — Deep Hydration \u0026 Glow","description":"\u003cp\u003e\u003cstrong\u003eA shimmering gold peel-off mask infused with snail mucin to hydrate, brighten, and reveal glass-skin luminosity in 20 minutes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrates and plumps with 60% snail mucin filtrate\u003c\/li\u003e\n\u003cli\u003ePeels away impurities, dead skin, and blackheads in one gentle pull\u003c\/li\u003e\n\u003cli\u003eFades post-blemish marks and evens skin tone over time\u003c\/li\u003e\n\u003cli\u003eLeaves skin smooth, radiant, and instantly camera-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eCleanse and pat skin dry\u003c\/li\u003e\n\u003cli\u003eApply a thick, even layer over face — avoid eyebrows, hairline, and lips\u003c\/li\u003e\n\u003cli\u003eWait 20–25 minutes until fully dry\u003c\/li\u003e\n\u003cli\u003eGently peel off from the outer edges inward\u003c\/li\u003e\n\u003cli\u003eFollow with toner and moisturizer. Use 1–2× per week\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDull, congested, or dehydrated skin. Not recommended for very sensitive skin or active breakouts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · K-beauty formula\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497663164636,"sku":"AMS-SKN-011","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_27_front.png?v=1789565133"},{"product_id":"green-tea-solid-mud-mask-moisturizing-deep","title":"Green Tea Deep Cleansing Mud Mask — Pore-Purifying Detox","description":"\u003cp\u003e\u003cstrong\u003eA creamy solid mud mask enriched with green tea extract and mineral clay that pulls out impurities without stripping your skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses pores and lifts out blackheads and excess sebum\u003c\/li\u003e\n\u003cli\u003eGreen tea antioxidants soothe and reduce redness\u003c\/li\u003e\n\u003cli\u003eMineral clay absorbs oil while keeping skin's natural moisture intact\u003c\/li\u003e\n\u003cli\u003eLeaves skin visibly clearer, smoother, and matte-fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eOn clean, damp skin, scoop out a pea-sized amount with the included spatula\u003c\/li\u003e\n\u003cli\u003eSpread evenly over face, avoiding eyes and lips\u003c\/li\u003e\n\u003cli\u003eLeave on 10–15 minutes until slightly firm (not fully dry)\u003c\/li\u003e\n\u003cli\u003eRinse off with warm water. Follow with toner and moisturizer\u003c\/li\u003e\n\u003cli\u003eUse 2–3× per week\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eOily, combination, or acne-prone skin. Suitable for sensitive skin thanks to green tea's calming properties.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Vegan · No parabens\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497664344284,"sku":"AMS-SKN-012","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_30_front.png?v=1789565154"},{"product_id":"new-tube-lip-rich-lip-color-slightly-spicy-lip-honey-lip-glass-mirror-face-lip-m","title":"Tube Lip Tint — Slightly Spicy, Rich Color Formula","description":"\u003cp\u003e\u003cstrong\u003eA high-pigment tube lip tint with a slight cinnamon tingle for lips that look fuller and stay stained for hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers bold, buildable color in one swipe\u003c\/li\u003e\n\u003cli\u003eGentle plumping tingle from cinnamon extract for fuller-looking lips\u003c\/li\u003e\n\u003cli\u003eNon-sticky, ultra-lightweight — feels like nothing on\u003c\/li\u003e\n\u003cli\u003eLong-wear formula stays through drinks and meals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply directly from the tube to the center of the lips\u003c\/li\u003e\n\u003cli\u003eBlend outward with a fingertip for a soft blur, or leave defined for full color\u003c\/li\u003e\n\u003cli\u003eReapply as desired for deeper intensity\u003c\/li\u003e\n\u003cli\u003eTip: layer over a lip liner for extra staying power\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eEveryday wear when you want a \"just-bitten\" lip. The tingle fades in 30–60 seconds — normal and gentle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Contains cinnamon extract — patch test if sensitive\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497664606428,"sku":"AMS-MKP-006","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_31_front.png?v=1789565160"},{"product_id":"brightening-skin-color-nourishing-moisturizing-skin-anti-aging-repair-cream","title":"Brightening Nourishing Moisturizer — Radiance Day Cream","description":"\u003cp\u003e\u003cstrong\u003eA rich yet weightless day moisturizer that brightens, hydrates, and evens skin tone with vitamin C, niacinamide, and botanical extracts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply hydrates for 24 hours without heaviness or shine\u003c\/li\u003e\n\u003cli\u003eBrightens dull skin and fades dark spots over time\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier with niacinamide\u003c\/li\u003e\n\u003cli\u003eSmooths texture and preps skin for makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter serum, apply a pea-sized amount to face and neck\u003c\/li\u003e\n\u003cli\u003eGently massage upward and outward until fully absorbed\u003c\/li\u003e\n\u003cli\u003eFollow with SPF 30+ in the morning\u003c\/li\u003e\n\u003cli\u003eUse both morning and night — safe for daily use\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAll skin types, especially dull, uneven, or dehydrated skin. Non-comedogenic — safe for acne-prone skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCruelty-free · Vegan · Non-comedogenic · Fragrance-free\u003c\/em\u003e\u003c\/p\u003e","brand":"KUPYco Curated","offers":[{"title":"Default Title","offer_id":52497665589468,"sku":"AMS-SKN-007","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1646\/8956\/files\/hero_32_front.png?v=1789565167"},{"product_id":"mask-facial-clay-turmeric-vitamin-c-150g","title":"Turmeric + Vitamin C Clay Mask — Brightening Detox","description":"\u003cp\u003e\u003cstrong\u003eA radiance-boosting clay mask blending turmeric and vitamin C to visibly brighten, even out tone, and fade dark spots.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens dull skin and evens out uneven tone\u003c\/li\u003e\n\u003cli\u003eFades post-acne marks and sun damage with vitamin C\u003c\/li\u003e\n\u003cli\u003eTurmeric calms inflammation and reduces redness\u003c\/li\u003e\n\u003cli\u003eDraws out impurities without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eOn clean skin, apply an even layer with fingers or a mask brush\u003c\/li\u003e\n\u003cli\u003eAvoid the eye area\u003c\/li\u003e\n\u003cli\u003eLeave on 10–15 minutes — do not let it fully dry and crack\u003c\/li\u003e\n\u003cli\u003eRinse off with lukewarm water in circular motions\u003c\/li\u003e\n\u003cli\u003eFollow with moisturizer. 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